Next gen formats help to reduce image file size
Windflower image file size is 416KB in JPEG format. Imagine having a few of these on your landing page and what
experience would mobile user get with slower connection.
Try an experiment on Google Chrome or Microsoft Edge browsers:
- Open developer tools by right click in the website and select "Inspect element"
- Select network tab
- Instead of "Online" select "Fast 3G"
- Reload the page and note the experience of a user using mobile device with a fast 3G connection
- Now try the same with the improved version